Benefits of an online business presence Essay

In this task I am passage to explain the developments in profit technology, describe the benefits of an online front and give representatives of telephone circuites that enjoy these benefits and finally explain the advantages of to dutyes of having an online armorial bearing rather than having a purely offline battlefront. Broadband and otherwise developments Nowadays, broadband connections enable data to be transferred a great deal faster than narrowband. The connection does not tie up a normal phone line. The user open fire choose get online by an ADSL connection, a cable line, wireless or via satellite dish.Also the internet is low cost and is increasing in speed which benefits the commerce online. The new portable devices such(prenominal) as PDA offer the user easy internet plan of attack at all(prenominal) while. 80% of the UK jakes get broadband by ADSL and cable. Most of muckle use internet every day which enables a great sh are of data. Secure wagess The incr ease of security enables the use of credit/debit card facilities. solely the newspapers and magazine headlines around fraud and hackers quite obviously put people off.To be secured, all the online pays direct to be private and confidential between the buyer and the swaper, conveyed intact and without any changes during transmission and erased from the system later on the process has been completed. The banks are increasing the security of the debit/credit cards of the user. To purchase an item online the user need to key in the password and the date of birth. Secure Electronic Transaction (SET) is a standardized protocol for securing credit card transactions oer insecure networks, the Internet.SET is not itself a payment system, but rather a set of security protocols and formats that enables users to employ the existing credit card payment infrastructure on an open network in a secure fashion. When the cardholder buys online the credit card guild authenticates the card via di gital signature. This proves that the cardholder is genuine. Web authoring tools Nowadays at that place are a number of web authoring tools such as the Microsoft FrontPage program which enables the user to create a web grade without any specialist knowledge.There are other programs such as the Dreamweaver, Fireworks and Flash technology used to create the effects and designs in a website. Businesses suffer easily build their website, which enables them to create a dish online. Benefits of an online presence A web business presence move over global round visibility which means they never close and are available from any location in the world at 24 hours 7 days a week. This benefit quite a little increase the luck of trading of the website. slightly mannequins of websites that enjoy this benefit are www.sainsburys. co. uk, www. amazon. co. uk and www. argos. co. uk. Some businesses operating online have opportunity of expansion to access to a wide range of nodes especially from abroad. If the business offers an excellent service the opportunity is maximised. further there are worries for example the tariff barriers, quotas and environmental regulations. This is not a line in the European Community as the goods eject be freely traded between member states. Some websites that enjoy this benefit are www. ebay. com, www. hp. com, www. dell. com.A Small business with a good service and comfortably designed can compete with larger businesses. There is an equality of presence regardless of size of business. The costume designer never looks on the size of the business lonesome(prenominal) on the service and product provided. Therefore a small business can compete with a larger one. Some websites that enjoy this benefit are www. zonepoint. co. uk and www. computeradvicecentre. com. A web business presence has the benefit of a rapid response to customer interest. scarcely some firms jadet take advantage of this benefit.A web can provide some(prenominal) opp ortunities for customer contact for example the email messages. The speed of response is very important. A response over the internet is faster than the response by phone or letter. An online business presence enjoying this benefit is www. ebuyer. com. A web business presence has the opportunity to analyse online competition. It is quicker and easier to compare competitor activities online than by see their stores or obtaining information offline. Also the internet enables businesses to wait new competitors and their market share.Businesses operating online have opportunity to keep up with customers. Businesses can check competitors status and then they can remedy the product or service offered, speed of the delivery or the design of the website. The internet has made the life history much easier. Achieving a responsive integrated give chain A add up chain contains every single business that is involved in the eventual supply of a product or service. But there are problems ass ociated with the supply chain. If the chain is long the price to the customer may be steep and the chain is usually slow to respond to a rapid change.To combat these problems businesses tried to change the supply chain to unequalen it, this is do by cutting out or by passing as many intermediaries, and to integrate it, to speed the things by changing the information in one stage to another(prenominal). An example of business that has a simple and short supply chain is Dell. Dell manufactures computers and sells them online directly to the buyers. This means there are no wholegross revenue and no need for retail stores. This speeds things up and reduces the final price to the customer. If the businesses improve their supply chain there many benefits that follows.Businesses can offer punctual delivery as a sales feature. The seller will have more control over delivery if the supply chain is short and integrated. One example of a business operating online that has this benefit is D ell. co. uk Other benefit is the opportunity for purchasing the products online. Businesses can improve the product delivery and reduce the time between the order and supply. Customers can check stocks online. If an item is currently out of stock many businesses put a note on the site and email the customer when stocks are replenished.One example of a business that has this benefit is ebuyer. com. Ebuyer is a business like Dell. It sells directly to the buyer there is no need for retail shops. Online order tracking is another benefit. It enables the customers to check every stage of their order from the suppliers website. The system sends automatically email to customer informing about tracking order. In other systems customers can check at any time the progress of the order. Ebuyer. com is a business operating online that enjoys this benefit. Businesses can reduce overheads and labour costs.A business that has a short and an integrated supply chain has more possibilities to proces s the orders more cheaply. This is because there is likely to be less staff required to process paperwork relating to customer orders, fewer shops required if the business deals directly to the customer, fewer intermediaries required and fewer staff needed to deal with the customer. Ebuyer and Dell are two examples of businesses that enjoy this benefit. trim back stockholding Businesses can improve cash race through fewer bad debts. Cash flow improves if the customer is paying as they make a purchase.The transactions over the internet are done by credit or debit card. The card payment is always checked and authorised to begin with the goods are dispatched. Ebuyer. com can choose where to locate. Ebuyer only trades over the internet. It has more freedom in choosing the location than other types of businesses. A business can save money with affiliations with ISPs and portals. This works as the following a business wants to show the location of the company, the business can do an a ffiliation using multimap to show it. One example is the BT website. Other benefit is the accessibility to different users.Disabled and housebound people have more advantages to shop at home over the internet. Also people who live in rural and remote areas dont need to worry to go a shopping trip. Only one click can save money and time. Nowadays is increasing availability of public web access points. The internet kiosks and cybercafi s are a common feature in all large towns and cities. They enable anyone without a pc, or away from home, to access the internet easily. Also the pocked Pcs and the portable computers, laptops, enable the access to internet at any time.Advantages of to businesses of having an online presence rather than having a purely offline presence Tesco are ale to sell a lot more groceries as they have both their stores and the home delivery service than Primark which only sells its product to customers who came into their stores. Tesco website would operate global ly as well as locally for relatively little duplicate cost. Tesco can get a wide range of customers because they can buy online at any time. race dont need to worry to go for shopping. Only by one click people can shop online. Also disabled people would prefer to shop online.Primark website only offers the information about the products and where to find retail outlets. In my point of view an online presence has more advantages than a purely offline presence. An online presence can get more customers selling online than an offline presence. The customers are very important for a business because without them a business can close. In conclusion, I mentioned the benefits of an online presence and the advantages of an online presence rather than a purely offline presence. BTEC runner in Business Unit 8 Business Online.